The Turkish Way of Business by Faramarz Kowsari is your essential guide to navigating the complex, relationship-driven world of Turkish commerce. From the high-stakes negotiations of Istanbul's boardrooms to the ancient trust rituals of the Grand Bazaar, discover the cultural codes that make or break a deal in this bridge between East and West.
Business in Turkey is 50% strategy and 50% emotion. Listen to the core principles that define success in the Turkish market.